Privacy policy

Last updated: September 15, 2026

This Privacy Policy describes how Daily Brights ("we," "us," or "our") collects, uses, and discloses your personal information when you visit or make a purchase from dailybrights.co (the "Site").

1. Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies installed on your device. We refer to this automatically-collected information as "Device Information."

We collect Device Information using the following technologies:

• Cookies — data files placed on your device that often include an anonymous unique identifier.
• Log files — track actions occurring on the Site and collect data including your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.
• Web beacons, tags, and pixels — electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as "Order Information."

When we talk about "Personal Information" in this Privacy Policy, we are talking about Device Information and Order Information.

If you sign up for our email list, we also collect your email address for the purpose of sending you marketing communications.

2. How We Use Your Personal Information

We use the Order Information to:

• Fulfil orders placed through the Site (including processing payment, arranging shipping, and providing invoices/order confirmations)
• Communicate with you
• Screen orders for potential risk or fraud
• Provide you with information or advertising relating to our products or services, in line with your preferences

We use the Device Information to help us screen for potential risk and fraud, and more generally to improve and optimize our Site (for example, by generating analytics about how customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

3. Sharing Your Personal Information

We share your Personal Information with third parties to help us use it as described above. For example:

• We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information at https://www.shopify.com/legal/privacy.
• We use analytics tools such as Google Analytics to help us understand how customers use the Site — you can read more at https://policies.google.com/privacy. You can also opt out using this add-on: https://tools.google.com/dlpage/gaoptout.
• We may use social media and advertising platforms (such as Meta/Facebook and Instagram) to deliver targeted advertising to you. These providers use cookies and similar technologies to collect information about your browsing activities.
• We use payment processors (such as Shopify Payments, PayPal, or similar) to securely process your payment information.
• We use shipping carriers and fulfilment partners to deliver your orders.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

4. Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative's educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:

• Facebook
• Google
• Bing

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: http://optout.aboutads.info/.

5. Do Not Track

Please note that we do not alter our Site's data collection and use practices when we see a Do Not Track signal from your browser.

6. Your Rights

If you are a European resident, you have the right to access the personal information we hold about you, ask that it be corrected, updated, or deleted, or object to or restrict certain processing. If you would like to exercise this right, please contact us using the information below.

If you are a resident of California or another U.S. state with a comprehensive privacy law (such as Virginia, Colorado, Connecticut, or Utah), you may have additional rights, including the right to know what personal information we have collected about you, the right to request deletion of your personal information, the right to opt out of the sale or sharing of your personal information, and the right to non-discrimination for exercising your rights. We do not sell your Personal Information for monetary consideration. To the extent our sharing of data with advertising partners is considered a “sale” or “share” under applicable law, you may opt out by contacting us using the information below.

Additionally, if you are a European resident, we note that we are processing your information in order to fulfil contracts we might have with you (for example, if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information may be transferred outside of Europe, including to Malaysia and Hong Kong, where our business operates.

7. Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

8. Children's Privacy

The Site is not intended for children, and we do not knowingly collect personal information from children under the age of 16.

9. Cookies

Cookies are used to keep track of items in your shopping cart, remember your preferences, and understand how you interact with our Site. You can manage or disable cookies through your browser settings, though this may affect the functionality of the Site.

10. Changes

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. The "Last updated" date at the top of this policy will reflect the most recent revision.

11. Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at [Insert Contact Email] or by mail using the details provided on our Contact page (https://dailybrights.co/pages/contact).

This policy is provided as a general template and does not constitute legal advice. Given that Daily Brights ships to the United States, Canada, the United Kingdom, and the European Union, we recommend having this policy reviewed by a qualified attorney to ensure full compliance with applicable laws such as GDPR, UK GDPR, CCPA/CPRA, and other regional data protection regulations, and updating the bracketed placeholders above with your actual contact details.